Celebrity Branding – Capitalizing on A Star’s Popularity
One of the commonly viewed advertisements today is called Celebrity Branding advertising. We see popular and talented artists endorsing different products in television shows, programs, special events and commercials. Branded clothes, perfumes, make-up, sports gear, and the likes are making good in the market. All of these items carry the signature names of movie stars, models, actors and actresses like Jennifer Lopez, and others. Customers have the flexibility adjusting to products that are offered in the market especially if it is new. More so, if they find out that the products are represented and endorsed by famous personalities, they become…