Shopping

 "If money can't buy happiness, why does it sometimes feel so good to shop for stuff?" asks Kristin Bianco in his personal finance column at Fox News Network. Well, there's a solution for Kristin's question if you look for it at the proper place. That place is consumer psychology. Professor Kit Yarrow, professor of psychology and marketing at Golden Gate University in San Francisco, writing in Psychology Today names the great feeling that Kristin experience when buying stuff "retail therapy". She says a recent study has found that quite half of Americans acknowledge engaging in "retail therapy."So, when your customers feel down, they are going shopping to feel better...Finding the enjoyment of shoppingAccording to the emotional view of consumer decision-making, each people is…